Social Media Manager

On the hunt in 2026! Kayla Itsines is a creator, trainer, and entrepreneur with a community of over 16 million people and a mission to empower women through strength, confidence, and movement. You’ll also be working closely with Sweat, the digital fitness platform she co-founded, which has helped millions of women transform their health and lives. We’re a small, passionate, fast-moving team with a big global footprint — and we’re looking for someone who’s excited to lead social for a personal brand that actually makes a difference.

A Social Media Manager who’s more than just good at content — someone who’s fast, strategic, creative, and emotionally intelligent. You know how to turn real-life moments into viral content. You understand the difference between a clip that performs and a clip that connects. You’ll own the end-to-end strategy and execution across Kayla’s social channels — Instagram, TikTok, YouTube Shorts, Facebook — and be trusted to bring her voice, values and vision to life online. You’ll be in the room (and in the gym) capturing content, briefing editors, reacting to trends, and helping grow an already iconic brand into its next chapter.

This role is based on the Gold Coast, QLD, with in-person content capture required multiple times per week. We’re open to someone relocating for the role — especially if you’re excited by the lifestyle, creative energy, and pace of life here. You’ll work closely with Kayla and collaborate with Sweat’s broader content, marketing, and growth teams — but this is a very hands-on, high-trust, creator-first position.

Because you want your work to mean something — not just drive likes, but actually change lives. Because you want a front-row seat to a global personal brand that’s built on real values, real impact, and real community. Because you’re tired of being boxed into corporate content calendars and are ready to move with pace, freedom, and trust. You’ll be supported by a collaborative, passionate team — but you’ll also have ownership, autonomy, and the ability to make content that reaches millions and defines culture, not just reacts to it.

• Show us you get short-form content — not just trends, but timeless storytelling. • Share examples of content you’ve created, shot, or directed that performed and connected. • Demonstrate your commercial thinking — how does your content drive trials, conversions, or brand love? • Be values-aligned: real, empowering, community-focused, and creatively brave. • And most of all — show us you’re hungry to be part of something that matters.

• 5+ years of experience in social media, content, or digital marketing — ideally in a fast-paced, creator-led or founder-driven brand. • Proven success in short-form video — you can ideate, shoot, edit, write, and publish content that performs. • A sharp commercial mindset — you understand how content ties to growth, subscriptions, and brand equity. • Confidence in self-shooting and directing talent — whether it’s capturing Kayla mid-workout or briefing a freelance editor. • Strong command of tools like CapCut, Adobe, YouTube Studio, Sprout, and native platform editors. • A finger on the pulse of platform trends, culture moments, and content formats that matter. • Gold Coast based (or willing to relocate) — in-person capture is a key part of the role. • Discretion, emotional intelligence, and professionalism — you’ll be working closely with Kayla and in high-trust spaces. • A deep passion for women’s health, strength, and community.